What makes cheese so special?

By Richard Simpson

Sep 7, 2023

What makes cheese so special?

Six years ago this month, we sent out our first box of cheese. The cheese had been cut and wrapped in my mum’s utility room and was despatched from her dining table. It was a 3-month subscription, and to this day I still have no idea how the customer found us as we had barely set up our website, and it appeared on page 3 of google results if you googled the exact words ‘The Cheese Geek’.

Back then, I wouldn't have dared imagine the business growing to how it is today, sending thousands of boxes every month. All I cared about was sending out great British cheese to anyone in the UK, wherever they might be.

The reason I felt so passionately about this was triggered by a number of events, but one of those moments I will never forget was the first time I tried Tunworth with truffle honey on a sourdough cracker. It was utterly unforgettable, and really made me realise how magic cheese can be. I remember sitting around the table with my family giggling, and those giggles became contagious. Before long we were all giggling away, marvelling at this incredible produce, and what it was doing to our taste buds. The moment lasted far longer than the impact on our tastebuds though.

This is what makes cheese so special. The memories it creates. The discovery, and sense of adventure. The giggling. Raw delight at such a miraculous product, crafted by hand using a combination of precise science, years of experience, and the most wonderful raw ingredients. Sourced here from our land.

This moment has been bottled up and is now a custom at cheesegeek. Every time someone joins the business, we sit down together and eat some Tunworth and truffle honey. I just love seeing the reaction on people’s faces when they try it for the first time. It is what cheesegeek is all about. It’s the chance for me to share the emotion of that moment I had all those years ago.

I want to share that moment with you too.

So this month, we launch our ‘Celebration Box’. It features Tunworth, with the truffle honey and Sourdough crackers. Exactly how I experienced it that first time, and how I go back to it again and again. I have also added a bottle of Ridgeview Bloomsbury, my favourite English Sparkling wine, and a product that in so many ways encapsulates the same spirit we have at cheesegeek, but in the world of wine. 

There isn’t a better way to celebrate than with this box. So to celebrate our 6th anniversary, and the launch of the ‘Celebration Box’, I am offering a generous 25% off incentive to you to give it a try. Just use the code: CELEBRATE25

Take me to The Celebration

Because, to take the words from our new partners Ridgeview, ‘Life is for Celebrating’.



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